Amazon is well-known in the name of online retail and it is understandable as to why. Everyone knows about the store itself and how it has been able to bring various types of goods, the Kindles included, into the mix. However, with news of Amazon about to bring its efforts into the brick-and-mortar sector, it's clear that Bobby Jain Credit Suisse and others will be focused. Given the weight of Amazon, as a name brand, no one can argue that this is a story worth observing.
According to Amazon, the online retailer will start to show "pop-up" stores rooted in the California region. These are unique because these are less like typical stores and more like kiosks, which will be utilized in order to present various Amazon-brand gadgets and tablets. More importantly, consumers - provided they're interested, of course -will be able to purchase these items as well. I believe that this can present a greater opportunity for Amazon if it goes over well.
When it comes to specific locations, it's been said that one of the first kiosks will show up at a location referred to as the Westfield San Francisco Centre. I believe that starting things off at a mall will be for the best because it does not require as much commitment on Amazon's end. The company will be able to see how well the kiosk in question is doing. One can consider this a proving ground of sorts and one that Amazon may potentially benefit from.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
Overall, it's only a matter of time until this idea of a brick-and-mortar Amazon store rises or falls. Personally, I hope that it sees success because I believe that Amazon is a big enough name to where it can prove to be viable on both spectrums. For many consumers, it has the online retail market locked. One can only imagine how this could translate into the conventional retail market, provided the right efforts are set in place beforehand.
According to Amazon, the online retailer will start to show "pop-up" stores rooted in the California region. These are unique because these are less like typical stores and more like kiosks, which will be utilized in order to present various Amazon-brand gadgets and tablets. More importantly, consumers - provided they're interested, of course -will be able to purchase these items as well. I believe that this can present a greater opportunity for Amazon if it goes over well.
When it comes to specific locations, it's been said that one of the first kiosks will show up at a location referred to as the Westfield San Francisco Centre. I believe that starting things off at a mall will be for the best because it does not require as much commitment on Amazon's end. The company will be able to see how well the kiosk in question is doing. One can consider this a proving ground of sorts and one that Amazon may potentially benefit from.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
Overall, it's only a matter of time until this idea of a brick-and-mortar Amazon store rises or falls. Personally, I hope that it sees success because I believe that Amazon is a big enough name to where it can prove to be viable on both spectrums. For many consumers, it has the online retail market locked. One can only imagine how this could translate into the conventional retail market, provided the right efforts are set in place beforehand.
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