Best Practices For Your SMAC Initiative

By Joseph B. Kappernick


Are you getting the most out of your social, mobile, analytic, and cloud (SMAC) initiative? How are your customer relationships? Are you capturing the most shares possible? Taking stock of this information and your SMAC set-up will allow you to reap all that you can from your SMAC initiative.

Unfortunately, several companies will be taken aback by how far their IT budget will take them. This restriction limits your SMAC initiatives ability to perform to the fullest degree. Low performance then negatively drives new SMAC investments.

Three points that will help get your business back on track:

Analyze your current IT system and the costs it accrues to maintain it. You may be overspending. CEO of NPI, Jon Winsett wrote in April "NPI estimates there will be $760 billion in unnecessary overspending in non-value creation areas such as maintenance and support, over-subscription, license program misalignment, and sub-optimal contract negotiation and management."

Setting up procurement processes and procedures and making sure that these practices are followed. In this new market world were the relationship to the vendor is more open and cultivated, vendors are pursuing leads with more intensity. CMO's can fall prey to this and start purchasing processes and not involve IT or procurement till the end.

Be aware that with the boom of mobile devices and tablets software vendors are looking at how to best profit from this shift in the market place. Software companies are not starting to require special licenses for mobile devices and tablets to function alongside their applications.




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