Dentist Profit Margins

By Allison Bracken


It's probably no surprise that while schools of dentistry are great places to learn the fine art of becoming a dentist, they're not such great places to learn about the nuts and bolts of building, running, managing, and growing an actual dental practice. They are two very different things, requiring two very different skill sets. To survive or thrive in your practice, you will have to be able to increase revenue of dental office.

Unless you are content to work in someone else's practice, however (and you might be), they're two different skill sets that you ultimately need. If you are currently struggling to build or maintain the profitability of your office, then you already know and understand how surprisingly tricky and daunting the business side of the equation can be. The science behind dentistry is harder, absolutely, but sometimes, it certainly doesn't feel that way. When you suffer things like high turnover rates at the office, lack of time and resources to properly train staff, and an increasing patient base, even as your profitability shrinks, it often feels like you're just beating your head against a wall. You feel as though you should be able to figure out what's going on with your business, but somehow, it is eluding you.

Figuring that there had to be a better way, he made a promise to himself to find that better way, or simply quit his practice altogether, so he set about doing just that. He began by attending lectures given by prominent speakers of the day, in hopes that the methods they were describing would resonate with him. Unfortunately, none did, so once that avenue of research had been exhausted, he reached the conclusion that he would simply have to create his own model.

Creating an entirely new thing, be it a physical product or a conceptual model is a daunting task. Ask anyone who has ever attempted to do so, and they'll tell you the same. It took some time, and a fair bit of experimentation, but Dr. Schuster proved up to the task. Using his own practice to test his theories on, he built an entirely new model that takes a radically different approach to building, managing, and maintaining a practice. One that requires those who adopt it to alter the way they think about operating their business, and in some ways, breaking the mold. Getting away from many of the things that "everyone" say you should be doing when building your practice. Too many dentists in practice today have been taught the "assembly line" business model, wherein they try to see as many patients as possible, which is one of the biggest contributors to those long hours, the lack of work-life balance, and the intense frustrations that accompany those things. Dr. Schuster's method teaches you how to provide a higher level of care for fewer patients, maintain profitability, and get a lot more enjoyment out of it in the process, and that's a win all the way around.

The Schuster Center was therefore built on the principles that Dr. Schuster built over time, and over the course of building his own practice. This is not a theoretical model. It is an applied model, and since it was put in place, Dr. Schuster has helped hundreds of dentists all over the country completely revamp their approach to running a successful dental practice, and get more fulfillment and enjoyment out of the work.

For more information on the various courses that the Schuster Center provides, visit our website.




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